Challenged by 2020? You were not alone. When in-person activities came to a halt, so did advisor confidence.
![Marketing challenges during pandemic](/advisor/img/insights/advsior_confidence.png)
Advisors with a defined marketing strategy found ways to overcome.
Many advisors adapted – shifting their focus to digital engagement. Advisors with a defined marketing strategy:
- Were twice as likely to have increased their marketing spend during the crisis
- Allocated more of their resources to acquiring new clients – 69% of their marketing spend
- Increased their reliance on technology, incorporating webinars, video content and digital advertising into the mix
These efforts paid in dividends:
![Defined marketing strategy increases confidence in meeting goals, website leads, and new clients](/advisor/img/insights/benefits_defined_strategy.png)