2025 FB50 Report
Fund Brand 50 examines which fund management brands resonate most strongly with fund buyers around the world and in each region. Click here to learn more.
Introducing FBF Intelligence
FBF Intelligence captures the voice and views of more than 1,000 of the most influential third-party fund selectors in Europe, the US, and APAC.
View TranscriptWelcome to FBF intelligence. Accelerate your competitive advantage.
- Competitive position. How well are you performing relative to your peers? Measure and track your performance against your selected peers. Identify your strengths, weaknesses, opportunities and threats with fund buyers, slice and dice data by function, country and distribution channel. How well is your brand connecting with fund buyers? Identify markets where recognition is low or brand attributes are lagging behind your peers.
- Buyer behavior and needs. What do fund buyers really want and why? What does best in class look like? Are you off the pace? What do you need to do to close the gap? Understand buyers preferences and priorities in detail through a better understanding of buyers needs. You can prioritize resources, allocate budgets more effectively, and differentiate your business and build a stronger brand. In a crowded marketplace. FBF intelligence provides you with data and insights to help you become more distinct and more resilient.
- Growing your business. Focus and prioritize on only what matters. Find, build and grow relationships and become a trusted business partner. Innovate and adapt with smart, insightful data. Learn from 15 years of detailed, professional buyer data on how to map a growth trajectory for your business. Exceed buyer expectations by learning from best in class, in product and in service delivery. Listen to the needs of professional third party buyers in Europe and APAC. Combine data on product manager selection, brand, sales, marketing, and asset allocation to reveal clear and actionable insights to sharpen your growth strategy.
In summary. Listen to over $4 trillion of assets managed by professional fund buyers, understand their needs and their priorities, and respond with actions derived from evidence, not from opinion.
Track your competitive advantage & know your strengths
FBF Intelligence provides proprietary data on fund selector needs, behaviors, and preferences. This data is designed to help third-party asset managers improve their offering and grow their business. It allows asset managers to examine data through multiple lenses, identifying strengths and weaknesses, as well as those of peers – to uncover business opportunities and threats.
Know the Fund Selectors
Understand who selectors perceive to be best in class for asset classes and key business functions – and why.
Understand Your Competition
Identify the strengths and weaknesses of your company and competitors.
Benchmark Against the Competition
Benchmark your firm by country and distribution channel.
Identify Key Changes
Understand what drives fund selection and what fund selectors expect to change.
Why FBF Intelligence?
FBF Intelligence helps asset managers answer many questions, including:
- How well are we performing by region or country?
- What do we need to improve to compete better?
- What are our competitors’ strengths and weaknesses?
- Who do selectors perceive to be the best managers for specific asset classes and key business functions – and why?
- What are buyers’ key selection criteria and what matters most to them?
- How can we build deeper, closer, longer-term relationships with fund buyers?
