ETFs are taking off and the race is on to capture new assets. Many firms are taking steps to launch new funds or convert existing mutual funds—but that can be a complex undertaking. A successful ETF plan requires a cost-efficient, compliant and investor-centric approach.
Here are three must-have steps:
Ensure your ETF strategy is sound by evaluating the market to understand where the opportunities are. Consider product features and how best to reach advisors. Equip your sales team to excel after the ETF launches by tracking monthly market share growth and delivering relevant and customized marketing support.
Asset managers face several regulatory and operational hurdles to launch or convert to an ETF. It’s critical to upgrade your ability to streamline board and shareholder approvals, create, file and deliver communications, comply with regulations and integrate this new product into back office operations. For example, manual or sub-par 15(c) board reporting processes may impede your Board’s ability to have an accurate view of your funds, putting compliance at risk.
A successful ETF launch or conversion process synchronizes complex components. Don’t let manual or antiquated approaches delay or derail your go-to-market plan. Assess your ETF infrastructure and its capacity to streamline your workflow.
Broadridge’s toolkit for asset managers supports the entire ETF product lifecycle, from data insights for product development to practical sales support tools to smart, efficient operations post-launch. We equip clients to successfully convert or launch an ETF with a purpose-built, end-to-end solution.
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