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2024 Digital Transformation &
Next-Gen Technology Study 

What’s behind the capital markets gap?

Capital markets firms face enormous challenges and opportunities. Market changes, such as T+1, are transforming front-to-back-office processes just as AI and other innovations forge new market ecosystems. 

The strategy gap that should concern capital markets CEOs

Capital markets firms recognize the opportunity digital transformation presents, but there is a growing gap between “leader” firms — who are on track to deliver against this future — and the rest.  

Our fourth-annual Digital Transformation and Next-Gen Technology Study synthesizes interviews with 500 senior-level executives globally, 130 of whom are from capital markets firms, and suggests these leading companies are rapidly pulling ahead on the digitalization journey.

Leading firms make up 35% of capital markets companies surveyed. The 65% trailing behind face the challenge of catching up with competitors who have made a head start — and are pulling away. 

About the 2024 Digital Transformation and Next-Gen Technology Survey

Survey respondents consist of 500 C-level or senior executives in 18 countries, representing firms with an average total estimated assets/assets under management (AUM) of $122 billion.

We categorized firms as leaders or non-leaders in digital transformation based on how advanced they are in ten key aspects of digital transformation. This includes their innovation culture, use of emerging technologies, modern IT infrastructure, seamless customer experience (CX), and adoption of advanced security and privacy protocols.

Source: Broadridge 2024 Annual Digital Transformation & Next-Gen Technology Study

Trend 1
Increased costs create roadblocks
Consolidation is key for growth

Capital Markets firms face a range of challenges on their transformation journeys, including quickly modernizing their technology across the front-, middle-, and back-office.

Inefficiencies drive up costs, and T+1-related penalties for trades that don’t settle in time could create headaches for firms that can’t keep up. 

To address these challenges, firms are focused on strengthening their core IT platforms and investing in AI, with targeted use cases for GenAI as well. Leaders are striving to simplify trade cycles and consolidate trading platforms across workflows, asset classes, and regions. 

Neha Singh

“Firms are looking to rationalize applications and consolidate capabilities and workflows across the trade lifecycle, asset classes, and geographies. This reduces complexity, cost and risk and enables a unified view of data – improving communication across front to back office, and making operations teams more fungible as they’re no longer siloed by applications.”

Neha Singh, Vice President of Product Strategy and Innovation for Capital Markets, Broadridge

Trend 2
Leaders pull ahead of the pack
Steady investments in next-gen tech widen the gap

Capital Markets firms are divided in maturity in meeting the challenge. Leaders are three times more likely than the rest to be at advanced stages of modernizing core IT, data management, and creating an innovation culture. In a fast-changing world, this is a challenge for their non-leader peers.

Source: Broadridge 2024 Annual Digital Transformation & Next-Gen Technology Study

This divide remains apparent even in core areas, such as data management, cybersecurity, and cloud platforms, where leading firms are more likely to invest.

Leading capital markets firms are prioritizing investments in core technologies
Percentage of respondents making moderate or large investments
Leaders
Non-leaders

Leaders are investing more heavily in AI

AI offers unparalleled opportunities to create market insights, unearth new investment options through data analysis, and leverage workflow automation of back-office trading processes. For example, 37% of leaders are making moderate to large investments in GenAI — more than twice the level of non-leaders — although they recognize these tools require a heightened focus on cybersecurity.

Leaders are investing more in areas that AI can transform, including customer interaction, risk and fraud management, product development, sales and marketing, and strategic planning." to "Leaders are investing more in areas that AI can transform – from customer interaction to strategic planning.

How Capital Markets leaders prioritize AI investments in key functions compared to non-leaders
1.7X
Customer interaction
1.6X
Risk and fraud management
1.6X
Trading, transaction, and loans
1.6X
Sales & Marketing
1.5X
Strategic planning

Source: Broadridge 2024 Annual Digital Transformation & Next-Gen Technology Study

How capital markets firms are using next-gen technologies

Trend 3
Talent and culture trailblazers
Leaders are experiencing a force-multiplier effect

It’s clear that taking a strategic approach to next-gen tech is vital. Emerging technologies, such as GenAI, have the potential to generate an exponential return on investment. To be truly transformative, or at least to keep up, also demands capital markets firms invest in a range of core technologies and competencies that create a force-multiplier effect. 

This includes a focus on talent and culture: leaders have forged ahead in terms of innovation by fostering digital skills and talent. 

Capital Markets leaders have gained significant maturity in their talent and culture initiatives
Leaders
Non-leaders

Leaders understand that a digital skills shortage can hold firms back and are committed to training their employees on how to use new tools. They recognize that onboarding the right technology is not enough. Organizations need to foster a culture of innovation and break down silos while sourcing and retaining the best tech talent. 

There is a gap between leaders and the rest, which could become hard to close in a sector defined by exponential change. It’s not too late for trailing capital markets firms to catch up.

Want to learn what others in financial services are doing on their digital transformation journey? Read the full Broadridge 2024 Digital Transformation & Next-Gen Technology Study.

Broadridge prepares you for what’s next

Broadridge has a suite of solutions to help you reach your transformation goals: powering the future of global trading and operations, delivering simplification, and incorporating innovation across the trade lifecycle.

Connect with our experts about the future of digital transformation

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