Article
The Bills and Statements of the Future Are All About the Customer
It’s time for bills and statements to finally focus on the customer.
Innovations, like targeted ads, social media and streaming services, bring increased personalization to the brand-customer relationship, shifting the power to the hands of the customer. Rob Krugman, chief digital officer at Broadridge, shares insights with CustomerThink about how the customization of bills and statements can improve the customer experience.