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Article

Social Media is Changing Securityholder Engagement

Improving retail securityholder engagement is vital to companies seeking to understand the sentiments of all of their shareholders.

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Sherri McLoughlin

Senior Director,
Data Strategy and Innovation

Corporate directors seeking better engagement are beginning to turn to social media as these channels provide a much more efficient way for them to engage with the securityholder groups.

In this article for Director Advisory, Sherri McLoughlin, Senior Director of Data Strategy and Innovation for Broadridge, discusses the merits of using a social media campaign for securityholder engagement and how social media is changing the way companies engage.

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